Invictus plans to develop CBD-infused sodas with Gene Simmons’ Moneybag Sodas

What happened: Kiss frontman Gene Simmons’ role with Invictus MD Strategies Corp. is set to increase thanks to news that the licensed cannabis producer has signed a letter of intent to form a joint venture with Simmons, Simmons’ MoneyBag Sodas and Rock Steady Sodas, to make non-alcoholic, CBD-infused beverages to be distributed across the U.S. and Canada.

Why this matters: Invictus’ move ratchets up competition in the nascent infused-beverage market that many see as a potential gold mine.